A fun test and simplest business model in the world

Running a new test at Visto that could only be possible since we create a lot of content. Don't miss the details...

Doing a really interesting test at Visto this week, which is also another reason why every person and business should be posting content these days.

As most of you know, my tech startup (visto.ai) is a platform that immigration law firms in Canada use to automate their operations. Meaning it’s b2b (we only sell to businesses).

And since we post a lot of content on LinkedIn, Youtube, etc., we actually drive a decent amount of leads to our website who want help with Canadian immigration.

Up until now we’ve just been saying sorry we can’t help you, because Visto isn’t a law firm, but we’re always keeping an eye out for interesting opportunities.

Since the amount of leads has been increasing, we’re going to test driving these leads directly to the law firms that use Visto which creates a win-win-win. The aspiring immigrant gets help from a reputable law firm, the law firm gets more business, and we keep our law firms busy (which in turn makes our product stickier).

We’ll probably also charge for the leads, so it can become a new revenue stream as well.

But we’d never even have this opportunity if we weren’t posting content online, building our brand, growing an email list, all of that fun stuff.

If anything, I think you could grow pretty much any business with this simple funnel:

• post a lot of content on social

• drive to a landing page for an email list

• continue to send valuable content and plug services

Rinse and repeat.

Not rocket science, which ironically might just be why more people don’t do it?

And if you’re reading this right now, you’re proof that it works. You probably found me/subscribed from some social media post or related medium, and you’re (hopefully) getting a lot of value from reading my weekly posts, and maybe one day we’ll work together somehow.

Some subscribers have hired me, I’ve hired some subscribers, and some of you are/have become really great friends.

Anyway, you get my point. Post content, build email list, provide value.

If you have any questions or need any help, let me know.

Have a great day,

- Josh Schachnow

Canadian immigration lawyer, CEO at Visto.ai