Discover more from Josh Schachnow's Substack
Back in busy-ness
Back into our Monday groove with lots to report on from last week.
Happy Monday folks,
Back to our regularly scheduled Monday posts to start your week off right.
Let’s jump in:
Story: A week of many flavours
This year really is flying by as it starts to get chilly here in Toronto. That time of year where the leaves are turning colours and it’s much darker when you get out of bed and by 6pm.
We’re continuing to chug along with a lot on the go for Visto, namely:
continuing to sell and help our current clients make the most of our immigration platform
always marketing using things like LinkedIn and other forms of content creation
growing the team, with one person in sales starting on Monday and interviews for another software developer on-going
building in new features for the product, especially as we look to implement even more AI
As compared to some other weeks where I’m pretty focused on one or two things, it was one of those “lots of stuff going on” weeks, which I kind of enjoy.
If you’re an entrepreneur you may be able to relate; some weeks are pretty straight forward, some it feels like you’re wearing a different hat every other hour. I kind of like those weeks as you get a lot of variety, and I like to think one of my strengths is being able to switch between “modes” and staying sharp.
For example, Friday afternoon was a fun mix of going live on LinkedIn for the Visto Show, to a catchup/checkin call with a fellow immigration tech founder, to two demos with prospective clients, to a chat about AI (and how we might implement it) to an end-of-week checkin call with my cofounder Alex.
A fun mix of calls and topics that certainly keeps you on your toes. As more of an operator at heart, it’s those weeks I enjoy the most.
Key takeaway: Embrace the many hats
I don’t think you should start a business if you’re not at least somewhat comfortable wearing many hats. Even if your business does one very basic thing, you’re probably still going to end up having to do many others.
For example, maybe you love painting and all you do is sell custom paintings. Seems simple, right?
It is at it’s core, but don’t forget what else might go into maintaining that business:
admin stuff like setting up the business, website, banking, etc.
marketing and selling your services, social media and content creation
sending invoices, managing payments, customer support, bookkeeping, end of year accounting, etc.
delivery of the product or service itself
You get the point (or maybe if you’re still on the fence about starting a biz, you don’t yet).
The good thing is that once you start bringing in some cash you can start outsourcing the things you don’t enjoy, or if you’re like me and like the variety, you can keep a lot of it in-house (for example, I still do all of the bookkeeping for Visto because it doesnt take too much time and allows me to track every dollar that goes in and out of the company).
So it depends on the type of entrepreneur you are, and can be an exciting or not-so-fun part of business.
Content for the week:
Back into the vlogging groove, so if you like watching/listening to my update each week on Youtube, check it out here:
I’m about 1/4 of the way through Lords of Finance: The Bankers Who Broke the World about the bankers at large during the Great Depression. Interesting read so far, but it’s also quite dense and a big book.
Why am I reading it?
Well it sounded interesting, and I also wanted to read some history about how things went down in a very uncertain time in the past because we’re going through some pretty crazy times in the world right now…
That’s it for this week.
Thanks as always for following along on my journey and have a great week,
- Josh Schachnow
Canadian immigration lawyer, CEO at Visto.ai
If you’re looking for more of my help, you can check out:
My immigration tech platform, Visto, that helps Canadian immigration firms prep and file applications much quicker.
Make sure you’re subscribed on Youtube where I post the weekly vlog and am also posting shorter snippets of my tips/advice as Youtube Shorts!
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