The 2 common business problems I hear about
I talk to a lot of law firms and consistently hear about these 2 core problems
I’ve noticed 2 problems almost every law firm has, which probably apply to other service businesses too, and maybe even other kinds of businesses as well (e-commerce, etc.).
As most of you know, my immigration tech startup (Visto) is a b2b SaaS that helps Canadian immigration law firms operate more efficiently.
And since I do all of our marketing and sales/demos, I talk to a LOT of the law firm owners. We obviously talk a lot about tech, but also other things: business, struggles, industry shifts, etc.
Based on where they’re at, there’s usually 1 of 2 problems that you can maybe relate to:
Getting more clients
This is usually from the newer law firms. Maybe it’s a sole practitioner who is just starting their firm or they’re in their first year or two and the referrals/repeat business hasn’t kicked in.
It’s a very common problem for almost every entrepreneur, and my suggestion to them is usually always the same (more on this below).
Scaling operations
This is from the more established firms: they have clients and are more focused on growth, but as your revenue grows (and for law firms, # of files you do per month) so too must your operations.
It’s almost like a see-saw. If you have no clients, your problem is getting clients. Once you get them, the problem is getting the work done efficiently and profitably.
Anyway, for problem #1 (lack of clients) I find it interesting that most law firms first idea is to “hire a marketer”. Not a bad idea per se, but I highly disagree with it.
Especially in law, paying for things like Google ads can be very expensive, and I still think social media content creation trumps any paid ads. Sure it will take some commitment on your end to do the content creation and sure it will take some time before you build a large enough following to drive quality leads, but I’ve always been an “in it for the long game” type of guy.
When you hire a law firm (or most service businesses), you’re really hiring the person. So building your personal brand through content helps build that trust directly with prospects.
More trust = easier sale, which is hard for some random marketing agency to do for you.
Just my 2 cents, do you agree?
And if you need any help, hit “reply” and let me know.
Have a great day,
- Josh Schachnow
Canadian immigration lawyer, CEO at Visto.ai