Side project to 10x my social media content creation
Here's what I'll be building and testing to create way more content without any more effort.
Latest little side project I’m working on to 10x my social media output.
Why?
Because I think content and branding is king.
Especially as AI improves and it becomes easier to build anything - a website, tech product, automate services, etc. - what is going to continue to be hard?
Driving traffic to make sales.
Want to know one of the best ways to drive traffic, build trust with an audience and eventually make sales?
Pump out good content and build an email list (that’s so meta considering this email, isn’t it…).
Anyway, I had an idea. I’m already writing these (super cool, awesome and helpful) emails each week, why don’t I make more use of them by repurposing them in a bunch of other ways.
Also stumbled upon a pretty cool tool/website called Make.com that helps you create automated if-this-then-that workflows, kind of like Zapier, but in more of a long workflow kind of way. Here’s my affiliate link if you want to check it out and support the newsletter too!
So for example, here’s what I’m thinking of building out and testing, in order to convert 1 email into 10+ social media posts:
Josh writes a substack post
text from the post is sent to ChatGPT which then runs a prompt to find the 5 best tips or lessons from the post
ChatGPT then generates 5 Twitter posts based on those 5 lessons, including an image for each
a post goes out on Twitter and also on LinkedIn, each day, for the next 5 days with the text and image. Also considering a Substack Note too, if I can get Make to support Substack (which I don’t think it currently does)
Kinda cool, eh?
1 Substack post = 5 Twitter posts and 5 LinkedIn posts. Could do more, but those are my core platforms for now.
Going to try building it over the next few days and will let you know how it goes in my next post. Definitely huge potential for those of us already creating content to 10x it through repurposing.
Have a great day,
- Josh Schachnow
Canadian immigration lawyer, CEO at Visto.ai
If you’re looking for more, definitely check out:
If you’re in Canadian immigration, my tech platform, Visto, helps Canadian immigration firms prep and file applications much quicker.
If you’re looking for tools to help you grow your personal brand online, make sure to check out my roster of online tools and platforms here.
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